this phase is essential to get a project off to a good start. this is where we will investigate our target audience, collect and analyse data that will help us develop the design process that the product needs.
now that we have our research done, we are able to develop a concept (or several) suitable for your product or service. it will be a representation of viable solutions that can be validated with users early on.
by this time we will have already a winning concept. we will then materialize it into something more visual and tangible, that is what users will interact with! the idea is to end up with something both easy and beautiful!
it is when we put the experience to the test! it may be transversal to all the phases. we setup a study where real users interact with the product… don’t worry, it’s best to get the feedback now rather than later.